30 Best Facebook Marketing Tools to Level Up Your Campaigns

One of the most widely used social media sites, Facebook has over 3 billion active users. It is an effective marketing strategy for companies of all sizes. There are a variety of marketing tools available on Facebook that can help businesses to level up their campaigns and reach their target audience. In this article, we will share 30 of the best Facebook marketing tools that businesses can use to improve their campaigns.

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Best Facebook Marketing Tools

30 Best Facebook Marketing Tools

Are you looking for ways to level up your Facebook marketing campaigns? If so, you’re in the right place. In this article, we’ll share 30 of the best Facebook marketing tools to help you take your campaigns to the next level.

Why Facebook Marketing Tools are Important?

Facebook marketing tools offer a plethora of benefits, including:

  1. Efficiency and Time-Saving: These tools automate repetitive tasks, such as scheduling posts, managing ads, and analyzing data, allowing marketers to focus on more strategic aspects of their campaigns.
  2. Audience Insights: Facebook tools provide valuable audience insights, helping marketers understand their target demographics, preferences, and behavior, leading to better-targeted campaigns.
  3. Optimized Advertising: With dedicated tools, businesses can optimize their Facebook ad campaigns, create custom audiences, track conversions, and maximize their return on investment (ROI).
  4. Content Creation: Tools like Canva enable businesses to create visually appealing and engaging content that grabs attention and drives higher engagement on the platform.
  5. Analytics and Reporting: Facebook analytics tools help businesses track the performance of their campaigns, measure key metrics, and make data-driven decisions for continuous improvement.

Facebook Analytics and Insights Tools

Facebook provides various analytics and insights tools that empower businesses to extract valuable data and gain a deeper understanding of their audience. Here are some top tools in this category:

Facebook Audience Insights

Facebook Audience Insights provides detailed information about your target audience, including demographics, interests, and behaviors. This tool helps businesses refine their targeting strategies and tailor their content to specific audience segments.

Facebook Business Manager

Facebook Business Manager offers a centralized platform for managing multiple Facebook pages, ad accounts, and team members. It streamlines workflows, enhances collaboration, and simplifies the process of managing various aspects of your Facebook marketing.

Facebook Pixel

Facebook Pixel is a powerful tracking tool that allows businesses to measure the effectiveness of their Facebook ads, optimize campaigns, and track conversions. By implementing the Facebook Pixel on their website, businesses can gain valuable insights into user behavior and retarget website visitors with relevant ads.

Content Creation and Management Tools


Canva is a user-friendly graphic design tool that enables businesses to create stunning visuals for their Facebook posts, cover photos, and advertisements. With pre-designed templates, customizable elements, and a vast library of images, Canva simplifies the design process and empowers marketers with limited design skills.


Buffer is a social media management tool that allows businesses to schedule and publish content across various social media platforms, including Facebook. It provides a convenient way to plan and organize content in advance, ensuring a consistent posting schedule.


Hootsuite is another popular social media management tool that offers features like content scheduling, content curation, and social media monitoring. With Hootsuite, businesses can streamline their social media efforts, engage with their audience, and analyze campaign performance.

Social Media Scheduling and Automation Tools

To maintain an active presence on Facebook without spending excessive time on manual tasks, social media scheduling and automation tools can be a game-changer. Here are some notable tools in this category:

Sprout Social:

Sprout Social is a comprehensive social media management platform that allows businesses to schedule posts, monitor social media mentions, and analyze engagement metrics. It offers a unified dashboard for managing multiple social media accounts, including Facebook.


Agorapulse is a social media management tool that focuses on streamlining content scheduling, community management, and analytics. With its intuitive interface, businesses can efficiently manage their Facebook presence, engage with their audience, and track campaign performance.


MeetEdgar is a social media scheduling tool that helps businesses automate the process of publishing and reposting content on Facebook. It allows users to create content libraries, set schedules, and recycle evergreen content, ensuring a consistent and active social media presence.

Facebook Advertising Tools

Advertising on Facebook can be highly effective, but it requires the right set of tools to optimize campaigns and maximize results. Here are some top tools for Facebook advertising:

Facebook Ads Manager:

Facebook Ads Manager is Facebook’s own advertising tool that provides a comprehensive platform for creating, managing, and analyzing ad campaigns. It offers advanced targeting options, budget optimization, and detailed analytics to drive better results.


AdEspresso is an all-in-one Facebook advertising tool that simplifies the ad creation and optimization process. It offers features like A/B testing, ad performance monitoring, and audience targeting optimization, helping businesses improve their ad campaigns’ effectiveness.


Qwaya is a Facebook ad management tool designed for businesses running extensive Facebook ad campaigns. It offers advanced features like bulk ad creation, ad scheduling, and performance analytics, making it a valuable tool for scaling Facebook advertising efforts.

Facebook Contest and Giveaway Tools

Contests and giveaways are excellent strategies for engaging and growing your Facebook audience. Here are some tools that can help businesses run successful contests and giveaways:


Woobox is a popular platform for creating and managing Facebook contests, giveaways, polls, quizzes, and more. It offers customizable templates, fraud detection, and winner selection tools, making it easy for businesses to run engaging promotions.


ShortStack is a comprehensive contest and campaign management tool that allows businesses to create custom Facebook campaigns, including contests, landing pages, and forms. It offers a drag-and-drop interface, robust analytics, and integration with popular marketing platforms.


Heyo provides a user-friendly platform for creating and running Facebook contests, sweepstakes, and quizzes. With its intuitive interface and pre-designed templates, businesses can quickly launch engaging promotions on Facebook to drive audience participation.

Facebook Messenger Marketing Tools

Facebook Messenger has become an essential channel for businesses to engage with their audience and provide personalized customer experiences. Here are some tools that facilitate Facebook Messenger marketing:


ManyChat is a popular chatbot platform for Facebook Messenger marketing. It allows businesses to create automated chatbot sequences, send targeted broadcasts, and provide interactive experiences to their Facebook Messenger subscribers.


Chatfuel is another leading chatbot platform that enables businesses to create AI-powered chatbots for Facebook Messenger. It offers features like audience segmentation, chatbot analytics, and integrations with popular marketing tools, enhancing the efficiency of Messenger marketing campaigns.


MobileMonkey is a multi-channel chatbot platform that specializes in Facebook Messenger marketing. It provides tools for creating chatbots, live chat integration, and lead generation. With MobileMonkey, businesses can automate conversations, capture leads, and drive conversions on Facebook Messenger.

Facebook Video Marketing Tools

Video content has gained immense popularity on Facebook, making it crucial for businesses to have the right tools for video creation and promotion. Here are some top video marketing tools for Facebook:


Wave.video is a video creation and editing platform that offers a wide range of features, including pre-designed video templates, stock footage, and customizable elements. It simplifies the process of creating professional-looking videos for Facebook marketing campaigns.


Magisto is an AI-powered video editing tool that helps businesses create captivating videos for Facebook. It utilizes advanced algorithms to analyze video content, add effects and transitions, and generate polished videos that resonate with the target audience.


Shakr is a video creation platform that offers customizable video templates for various industries and purposes. It simplifies the process of creating engaging videos for Facebook marketing, enabling businesses to grab attention and convey their message effectively.

Influencer Marketing Tools for Facebook

Collaborating with influencers can amplify your Facebook marketing efforts and expand your reach. Here are some tools that can help businesses identify and connect with relevant influencers:


Upfluence is an influencer marketing platform that helps businesses find, analyze, and connect with influencers across various social media platforms, including Facebook. It offers features like influencer search, performance tracking, and campaign management tools.


AspireIQ is an influencer marketing platform that enables businesses to discover and collaborate with influencers on Facebook. It provides tools for influencer search, relationship management, content approvals, and performance tracking, making it easier to execute influencer marketing campaigns.


Heepsy is an influencer search and analytics tool that simplifies the process of finding and analyzing influencers on Facebook. It offers advanced search filters, audience demographics, engagement metrics, and collaboration features, helping businesses make informed decisions when selecting influencers.

Facebook Page Optimization Tools

Optimizing your Facebook Page is crucial for enhancing visibility, engagement, and brand reputation. Here are some tools that can help businesses optimize their Facebook Page

Fanpage Karma:

Fanpage Karma is a comprehensive tool for social media analytics and monitoring. It provides insights into the performance of your Facebook Page, competitor analysis, content recommendations, and community management features, allowing businesses to improve their Page’s effectiveness.


Likealyzer is a free tool that analyzes your Facebook Page and provides actionable insights for optimization. It evaluates various aspects of your Page, including content strategy, engagement, and timing, offering recommendations to enhance your Page’s performance.


AgoraPulse, mentioned earlier as a social media management tool, also offers features specifically designed for optimizing Facebook Pages. It provides tools for scheduling posts, monitoring engagement, moderating comments, and tracking audience growth, making it a valuable platform for Page management.

Tracking and Analytics Tools

Tracking and analyzing the performance of your Facebook marketing efforts is essential for identifying strengths, weaknesses, and opportunities for improvement. Here are some tools that can help with tracking and analytics:

Google Analytics:

While not specifically designed for Facebook, Google Analytics can provide valuable insights into the traffic, conversions, and engagement driven by your Facebook campaigns. By integrating Google Analytics with your website and Facebook Pixel, you can gain a holistic view of your marketing performance.

Sprout Social:

Sprout Social, mentioned earlier as a social media management platform, offers robust analytics and reporting features. It provides in-depth data on audience engagement, campaign performance, and social media trends, helping businesses measure the impact of their Facebook marketing efforts.


Socialbakers is a comprehensive social media analytics and benchmarking tool that offers advanced analytics for Facebook. It provides insights into audience behavior, content performance, ad spend analysis, and competitive benchmarking, enabling businesses to make data-driven decisions for their Facebook marketing strategies.

Integration Tools for Facebook

Integrating your Facebook marketing efforts with other tools and platforms can streamline workflows and enhance productivity. Here are some integration tools for Facebook:


Zapier is an automation tool that connects various apps and platforms, allowing businesses to automate tasks and workflows. With Zapier, you can integrate your Facebook Page with other tools and platforms, such as CRM systems, email marketing software, and project management tools.


IFTTT (If This Then That) is a platform that enables businesses to create automated workflows between different apps and services. By connecting your Facebook account with IFTTT, you can automate actions like posting Instagram photos to your Facebook Page or saving Facebook Page posts to Google Drive.


Integromat is a powerful automation tool that integrates various apps and services, including Facebook. It offers a visual interface for creating complex workflows, enabling businesses to automate data synchronization, notifications, and other tasks involving Facebook and other platforms.

What is the marketing tool for Facebook?

Facebook is a powerful marketing tool that can be used to reach out to potential customers and connect with them on a personal level. Through Facebook, businesses can create detailed profiles of their target market, which can help them better understand their needs and wants. Additionally, Facebook allows businesses to post updates and promotions, as well as interact with customers through comments and messages. By utilizing all of these features, businesses can create a strong presence on Facebook and reach a wide audience.

What is the best tool for social media marketing?

There is no one-size-fits-all answer to this question, as the best tool for social media marketing will vary depending on your specific needs and goals. However, there are a few general tips to keep in mind when choosing a social media marketing tool.

  1. First, consider what platforms you want to use for your marketing efforts. Each platform has its own unique features and audience, so it’s important to choose the ones that will best reach your target customers.
  2. Next, think about what types of content you want to share on social media. Will you be posting mostly text updates, or do you plan on sharing photos and videos as well?
  3. Finally, consider your budget. There are many free social media marketing tools available, but some of the more advanced features may require a paid subscription.

Keep these factors in mind when choosing a social media marketing tool, and you’ll be sure to find the one that’s right for you.

What marketing strategies does Facebook use?

Facebook’s marketing strategy is based on 6 key pillars:

  1. 1. Creating a strong brand: Facebook has built a strong brand by investing heavily in advertising and marketing. The company has also created a unique brand identity by using the blue color scheme across all its platforms.
  2. 2. Focusing on growth: Facebook has always been focused on growth. The company has invested heavily in research and development to create new products and features that keep users engaged.
  3. 3. Personalized experiences: Facebook provides personalized experiences to users by understanding their interests and preferences. The company uses this data to show users relevant content and ads.
  4. 4. Building strong relationships: Facebook has built strong relationships with its partners and advertisers. These relationships have helped the company to grow its business.
  5. 5. Innovative marketing: Facebook has used innovative marketing strategies to grow its user base. The company has launched several campaigns such as the “Friends Day” video campaign, which was very successful.
  6. 6. Delivering value: Facebook provides value to its users by constantly innovating and adding new features. The company also provides value to advertisers by delivering relevant and targeted ads.

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Best Facebook Marketing Tools : Final Thought

After reading this article, you should be equipped with the 30 best Facebook marketing tools to level up your campaigns. These tools will help you save time, money and effort while also providing you with valuable insights into your target audience. With the right tools, you can create targeted and effective campaigns that will help you reach your business goals.

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